Lipton Ice Tea

Lipton Ice Tea

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Lipton Lemon Iced Tea is perfectly infused with a unique blend of real tea and lemon essence for a delicious taste that refreshes.

 

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Description

The Lipton Ice Tea brand, associated with sunny climates and beach culture was starting to look dated. It all felt a little conventional and heavy handed. Our job was to create a design that connected with Lipton Ice Tea’s target young ‘millennials’, to create a design that had a fresh sense of energy, dynamism and freedom.